ORAL HEALTH – CONSUMER RESEARCH
New consumer research conducted with our friends at FindOutNow (www.findoutnow.co.uk) has uncovered some seriously scary stats relating to our pearly whites this National Smile Month. Using a national representative sample of 1,017, the research investigated how the pandemic has affected the nation’s gnashers and also looked at how important teeth were when it came to being tuned on or off. Interestingly, the research found that over 63% of Brits haven’t had a dentist appointment since the beginning of March 2020 with 36% saying they had missed or cancelled an appointment since the pandemic struck. With respondents also citing bad teeth as the biggest physical turn off in a prospective partner and the smile as the most important physical feature, we’re hoping this could be the nudge that gets other people switching to our Silverbirch natural sugar.
An environmentally friendly natural sweetener that looks and tastes exactly like white sugar, BONRAW Silverbirch is beneficial to tooth enamel and is the first sugar brand to be accredited by Sugarwise - the international authority for sugar related health claims.
The key findings from the study include:
What is the biggest physical turn off from a prospective or current partner?
What is the most important physical feature you look for in a partner?
Since lockdown at end of March 2020, how many times have you been to the dentist?
Before COVID restrictions how often did you, on average, go to the dentist?
Did you miss or cancel a dentist appointment due to COVID restrictions in the last 12 months?
About FindOutNow https://findoutnow.co.uk
FindOutNow is a digital consumer insight platform delivering fast, high quality data. For this study GB adults were polled online on 21st - 22nd April 2021. The sample was chosen to be nationally representative by age, gender, region & social grade. For further information, or to request a poll or survey, contact them on email@example.com. FindOutNow is a member of the MRS and British Polling Council.